DIVÁCKÁ POSILOVNA: otevíráme program rozvoje publika pro kulturní organizace

Titul EHMK (Evropské hlavní město kultury) lze vnímat jako tisíce kulturních akcí, které se ve městě mají odehrát a na jejichž přípravě se podílí kulturní organizace, producenti, festivaly i jednotliví umělci. To ale není celý příběh. Nejdůležitější jsou v rámci něj samotní diváci! EHMK je výjimečnou příležitostí zapojit do kulturního dění všechny obyvatele i návštěvníky města – i ty, které zatím nabídka kulturních organizací neoslovuje.

Pro kulturní organizace na území Českých Budějovic proto zahajujeme v roce 2024 první ročník programu zaměřeného na rozvoj publika. Během devíti měsíců budou mít vybrané organizace možnost lépe poznat své stávající nebo potenciální diváky, získat dovednosti v oblasti práce s publikem, marketingu a strategického plánování. To vše s cílem podpořit rozvoj organizace a pracovat na svých vlastních plánech rozvoje publika.

V roce 2024 proběhne 7 workshopů a 1 letní škola. Součástí je i individuální mentoring a podpora v rámci celého procesu.

HLAVNÍ INFORMACE O PROGRAMU

• celý program je v angličtině a za účasti evropských expertů (skupinová práce během workshopů probíhá v češtině),
• všechny setkání probíhají ve skupině 11 organizací v Českých Budějovicích,
• programu se účastní 2 osoby za organizaci,
• podmínkou je účast na všech termínech (jednotlivá setkání na sebe navazují),
• účast je bez poplatku, náklady jsou hrazeny z projektu Kreativní Evropy (Creart 3.0) a zdrojů EHMK.

Program povede Impact Foundation, organizace, která spolupracovala mimo jiné s EHMK Rijeka 2020, Kaunas 2022 nebo Trenčín 2026. V rámci programu pozve do Českých Budějovic další odborníky z celé Evropy, aby se s námi podělili o své zkušenosti!

AUDIENCE AMPLIFIER 2024

WHAT?

In 2024, we are opening the first edition of the Audience Amplifier Programme focused on audience development for culture organisations. During the 9 month programme, 11 organisations will have the opportunity to get to know the audience (or future audience) better and to work on their audience development plans.

WHY?

The ECoC (European Capital of Culture) title can be seen as thousands of new culture events happening in the city. But that is not the whole story. ECoCs are the starting point of the process of change, multilayered and long-term. It can become an amazing chance to invite citizens (especially those who are not “culture goers”) for a cultural journey beyond the title year and to give them an opportunity to taste various flavours of arts and culture. It can only work if we work together as a culture sector.

Therefore, in the beginning of implementation of (PERMA)CULTURE strategy, we would like to focus on investing in building up our skills in areas of audience development, marketing, strategic planning and audience engagement.

HOW? 

The Audience Amplifier Programme is there to support you – culture organisations – in your audience development efforts. It will give you space to reflect on your strategy and support with reframing it (if needed). It will equip you with a number of skills necessary to successfully reach out to new audiences and strengthen the relationships with existing audiences eg. conducting audience research, programming and planning with (not only for) audiences, communication and front house practices in the context of accessibility and more. 

It will be not only about long-term planning but also introducing quick fixes where and when possible. 

The Audience Amplifier Programme is also a platform for cooperation. It gives us an unique opportunity to combine our efforts and resources to create amazing experiences for audiences, expand their interests, deepen understanding of arts and engage not only in the CB2028 programme but far beyond 2028.

FOR WHOM?

The 2024 is dedicated to culture organisations in České Budějovice. In the following years, the same programme will be open for cultural NGOs and festival producers and for the region.

HOW WILL IT WORK? 

We are doing (and will do!) our best to accommodate the programme to the busy schedules of culture professionals but for the programme to bring results both time and effort is needed. How much time and effort? We established the minimum, the rest is up to you!   

The programme is planned for 9 months in total. From April till December there will be 7 workshop modules that will take 9 working days (the first and the last are two day workshops). During the holidays we are going to invite you for a 5-day audience research summer school.    

Here is our working schedule:

• 3.& 4. APRIL - Understanding the audience development process - 2 DAY WS
• 23. MAY - Audience development strategic planning - 1 DAY WS
• 12. JUNE - Audience experience and audience engagement - a2: audience development & accessibility. - 1 DAY WS
• 19.-23. AUGUST - Audience research summer school (including Audience.lab) - 5 DAY AUDIENCE RESEARCH SUMMER SCHOOL
• SEPTEMBER - The magic of audience engagement - 1 DAY WS
• OCTOBER “Co” like cooperation, co-creation and community 1 DAY WS
• NOVEMBER Mastering internets 1 DAY WS
• DECEMBER The finale 1 DAY WS + 1 DAY PRESENTATIONS

In between there will be individual consultations focusing on you, your case, your organisation. On-line meetings and follow-ups after workshops are also planned.   

There is an “obligatory minimum” that consists of participation in all workshop modules, individual consultations and audience research summer school (including Impact’s “signature workshop” Audience.lab (that means that each participating organisation needs to be represented in all those activities). Additional on-line workshops and meetings are voluntary, optional.   

Each organisation needs to choose/decide on 2 of their employees/collaborators who will represent them in the programme. Those are the main participants. They should be there throughout the whole programme, meaning: at least one of the “main participants” should participate in each workshop. This is to ensure the full understanding, continuity of the process and proper flow of information. “Main participants” can be joined (or one of the replaced) by other employees of the organisation depending on the specific topic of the specific session. 

Example: The main participants of the programme are Tom and Maria. Tom is a curator, Maria is an educator. For the workshop module on communication in social media they are:

1.  joined by Anna who is a communication manager

or

2. one of them is replaced by Anna. 

WHO SHOULD PARTICIPATE?

1. Most of all, we are looking for those who want to participate of their own volition :). Want to learn new things, reflect, exchange, cooperate with others. 
2. It does not matter where and on which level in the organisational structure you are currently placed - if you work with programming, education, communication (or other) nor if you are a manager or you hold an independent position. As long as you are willing to share your learning with your colleagues.   
3. For practical reasons, as the programme will be mainly conducted in English, at least one of the “main participants” should have a good understanding and communication skills in English. 

The audience development process engages all departments and is reflected in all actions - from programming and education through finances, marketing and communication to the front of the house. Cooperation of your colleagues will be needed!

BY WHOM?

The programme will be led by Impact Foundation, an organisation that has worked, among others, with the ECoC Rijeka 2020, Kaunas 2022 or Trenčín 2026. Impact will invite several experts from all around Europe to Budweis to share their experiences with us!

PRICE

The costs are being covered by the CB – EHMK 2028 from the city, region and Creative Europe project (Creart 3.0) funds. 

Therefore there is no participation fee but what is expected from participating organisations is engagement in the whole programme.

Please fill in our short REGISTRATION FORM.